Business First.

Search online for Indianapolis ad agencies and one of the first results you'll get will be for an agency that only has offices in Detroit, Los Angeles and San Antonio. Search the American Association of Advertising Agency’s site for Indiana agencies and you will only get 9 listings – and two of them have “Detroit” in their names. Several of them are offshoots of agencies based in New York or Chicago. Seemingly a poor showing for Indianapolis ad agencies, design firms and marketing consultants. But let’s look deeper.

Developing a brand identity that won't get lost in the millions and millions of other brands vying for your customers' attention seems like an impossible task, but it doesn't have to be. Aim high, but don't lose sight of what grounds you. That's pretty simple.

Marketing has one job – to generate value through generating qualified leads that sales can convert into customers. There are about a million different things surrounding that one goal – but at the end of the day, that’s what it’s all about. 

Do you feel like your opinions towards your designer’s creative work are often misunderstood or go unheard? Perhaps you’re missing these few key components to creating a productive feedback session.

I'm sure there are more, but I put together a list today of common marketing
problems people ask us to help them solve. Candidly speaking, these things are generally symptoms of a bigger problem (hint: no brand or marketing strategy) - but things that plague many a 'business-owner-turned-marketer'.

What is a brand’s identity? Many people consider the logo to be the lone component of the brand’s identity. Yet a brand is an experience, from the very first time you hear about it to seeing the logo, hearing the brand name or theme line, to word of mouth messages about the brand to experiencing the brand’s product or service.

The short answer: It's not. You're just not doing it right because you don't know what you're doing.

Even in Indianapolis, B2B marketing doesn't have to be rocket science. Here are 5 ways B2B (business to business) marketing is different from B2C (business to consumer) marketing. Okay, maybe there are more than 5, but these should help you get a kickstart on understanding the initial differences.

1. Uncover what your customers really think and feel about your brand
It is important to understand the emotional reasons your audience buys your product or service. Brain scans tell us that we make decions 70,000x faster emotionally - and then we justify our gut reaction with rational facts.