Business First.

28 Common Marketing Problems: Good News You're Not Alone

I'm sure there are more, but I put together a list today of common marketing
problems people ask us to help them solve. Candidly speaking, these things are generally symptoms of a bigger problem (hint: no brand or marketing strategy) - but things that plague many a 'business-owner-turned-marketer'.

1. I am spending money on marketing, I just have no idea what is working and what isn’t
2. I have an HTML email program, but I rarely use it
3. I know I should blog, but I don’t
4. I do some stuff here and there, but have a hard time being consistent with my marketing
5. We have a newsletter, but I’m not sure what it does for me
6. My website doesn’t generate good quality leads for my organization
7. I’m not sure if anyone knows my website exists
8. I don’t like how my website represents my company
9. I run out of things to say when it comes to newsletters and generating content
10. I have a marketing packet I use as a leave-behind, but I don’t know if it helps
11. I am not getting enough high-quality leads
12. I’ve heard about SEO, PPC, SERP’s, and Google Analytics; I’m just not sure what it all is and if I should be using it
13. I sometimes have a hard time figuring out what I should be doing for marketing
14. I am doing a bunch of stuff, but I don’t know if it’s doing anything for me
15. We sometimes generate leads that no one follows up on
16. We have prospects that we’ve talked to in the past, but have no way of staying in front of them with our brand and product/ service offering
17. I’m not sure marketing will even work for my company
18. My sales and marketing strategies are not aligned with one another
19. My sales guys (gals) just want to make their own marketing materials
20. We haven’t updated our website in a long time.
21. I’m unclear about how to communicate what truly differentiates my company
22. I’m uncertain of what my customers would say if asked to articulate what makes my company different
23. My marketing materials all look different. We reinvent ourselves every time we make something new.
24. Every time I go to do marketing, I have to work too hard to figure out what to do – and end up doing nothing
25. My sales team keeps asking for more marketing support, but don’t know how to use what they have.
26. Even if we had good marketing materials, all of our prospect and customer contact information is in about 100 different places.
27. Marketing thinks they provide leads, but they aren’t ready to buy when called. They rarely turn in to anything.
28. How much should I be spending on marketing?